I was brought in under Air Agency as Creative Director and Project Manager for the Johannesburg programme hosting Laurent Boillot, President and CEO of Maison Hennessy, during a visit recognising South Africa as Hennessy’s third-largest market globally. The centrepiece was the Hennessy x Play Braam Rooftop Court luncheon for Friends of the House. I led the creative concept and on-the-ground build, shaping the space, guest journey and run of show, and then driving the real-world details that make these moments feel effortless, suppliers, timing, flow, and finishing.

The brief was simple: make it feel properly premium, but still rooted in Johannesburg’s urban culture. I also assisted with coordination around press engagements in Johannesburg to keep the wider schedule tight and calm.

The result was a discreet, elevated experience that celebrated the local team and partners, while meeting global brand standards.