Extreme at Milk & Cookies 2026

As creative lead for Urban Striker, I built the creative platform for Extreme as title sponsor of Milk & Cookies Festival 2026, turning the brand into a headline presence across the entire site. With Gunna topping the bill, the bar for scale and polish was high, and the work had to feel properly international while still landing in a distinctly South African way.

The core idea was a unified footprint told through three connected worlds, choreographed like one moving story. At the centre of it all was the Move Mzansi Stage, a huge, purpose-built space designed to pull crowds and carry big moments. Around it, the Museum of Move activation and a premium main stage VIP experience kept the brand live across different energy levels, with content, performers, and live video moments flowing between zones so it never felt static.

The finale was pure theatre, a coordinated peak moment that brought the whole experience to a climax and left the festival with a clear, unmistakable Extreme signature.

Client: Urban Striker (Extreme)
Role: Creative Lead

An indoor event space with bright neon red and pink lighting, featuring multiple people and large digital screens displaying vibrant graphics and text. The setting includes a circular illuminated stage with futuristic design elements and a prominent
A digital stage setup with a neon 'Xtreme' theme, featuring a photo booth on the left with two people, a booth with snack displays labeled 'Extreme' on the right, and several individuals interacting in a vibrant, colorful environment with pink, purpl
A vibrant outdoor entertainment space with bright neon red and orange directional arrows, a large illuminated sign that reads 'XTREME,' and a stage with a performer. The area is decorated with neon lights, tables, and chairs under a large white umbre
Two people standing in front of large, illuminated hashtag and text signs that say '#MOVEZINSI' on a colorful, neon-lit stage with a sunset sky in the background.
Nighttime scene of a vibrant, illuminated event space with a large white dome structure labeled 'EXTREME'. Bright neon signs, including '#MOVE MANS', line the space. The venue features red flooring, red chairs, and people walking or standing under la
Outdoor stage at sunset with vibrant pink and purple lighting, large screens, and a crowd of people watching a performance, advertising 'Move Mzanz' and 'Milk Cookies Xtreme'.