Savanna DryCon and Dry District

I was brought in by Urban Striker as Creative Strategist to craft the consumer journeys for Savanna’s two big closing moments of 2025, DryCon and Dry District.

My role was to turn “cool event” into an actual lived experience, fleshing out the guest activities, touchpoints, content beats, and movement through the spaces for a heavy lineup of South African influencers and talent, and giving the team a clear blueprint they could build from.

DryCon played like a premium corporate summit that slowly unravelled into Savanna’s kind of mischief, with audience moments and talent beats designed to keep people moving, laughing, and filming.

Dry District in Cape Town was a festive, seasonal pop-up at the V&A Waterfront, built as an immersive “dry world” with icy tunnel moments, apple-orchard installations, and perfect-serve bars. It leaned hard into photo ops and participation, including hashtag-driven competitions and a media partner tie-in, without losing the crisp, dry Savanna tone.

Client: Urban Striker (Savanna)
Role: Creative Strategist

A person standing on stage at DryCon speaking to an audience, with confetti falling around, a large screen displaying his name and title, and audience members taking photos.
Three men dressed in colorful suits are smiling and laughing at a social gathering, holding bottles of Savanna beer.
A man in a dark suit holding a microphone, standing on stage in front of a large screen displaying the word 'Dry.' The stage has yellow and orange tones with chairs and cushions.
Three men at a party enjoying drinks, one of them balancing a beer bottle on his head.
A group of men sitting in an audience at an event, smiling, cheering, and raising their hands, with confetti on the floor.
A man wearing glasses and a black shirt is DJing with headphones on in a dimly lit space, with neon lights in the background.
Man speaking on stage in front of a large screen with beer bottle image, wearing a yellow sweater, brown pants, and white shoes, with stage lighting and a hashtag #NO at the bottom right.
Woman smiling and holding promotional signs in front of a Savannah Premium Cider booth, with curtains behind her and the booth sign above.