I was brought in by Urban Striker to orchestrate the below-the-line marketing strategy for Old Buck Gin, a South African institution with deep heritage and renewed momentum in the market.

The work has focused on translating that legacy into modern, on-the-ground relevance through live moments, partnerships, and a phased rollout built for consistency and heat.

While the work I have done on this is still being rolled out and still embargoed, I can tell you it is set to go live in July 2026