The Retreat by Windhoek, LMC

Under Air Agency, I was the creative lead for Windhoek Beer’s presence at The Luxurious Marble Circus, transforming a space at Ground The Venue into The Retreat by Windhoek. The concept was to create a magical, premium breakaway inside the festival: a place to step out of the noise, reset, and properly enjoy Windhoek in a setting that still felt social and alive.

Creatively, the brief was about translating Windhoek’s purity and restraint into an immersive environment, celebrating “barley, hops, water and nothing else” without turning it into a lecture. I led the narrative, spatial intent, and look-and-feel, shaping the experience around authenticity, refreshment, and that #100Real character, but elevated for the Luxurious Marble Circus crowd.

The result was a welcoming, high-touch brand home that felt genuinely different from a standard festival bar: calmer, more beautiful, and designed to make people want to stay a while.

Client: Air Agency (Windhoek)
Role: Creative Lead

Interior of a modern bar with a wooden counter, hanging woven light fixtures, and decorative dried plants. Signs on the bar read "Windhoek," "BAR," and other lettering.
An outdoor bar with a white and gold design, displaying liquor bottles on shelves, and a man behind the bar, set among trees with green foliage.
Outdoor seating area with yellow sofa, rattan chairs with white cushions, glass coffee table on a white rug, surrounded by white flowers and umbrellas under a blue sky.
Wicker outdoor sunbed with cushions and pillows, shaped like a dome, situated within a garden area with umbrellas and flowers, under partly cloudy sky.
A man and woman holding hands walking outdoors during a sunny day, with the man wearing a white hat, sunglasses, white shirt, and brown shorts, and the woman wearing a sun hat, sunglasses, a floral dress, and carrying a brown purse, with trees and a
A man wearing a colorful tropical shirt and sunglasses playing a saxophone indoors at a lively event.
Three people sitting at a table outdoors during daytime, two women and one man, with trees and other people in the background. The woman in the center is looking at her phone, wearing large sunglasses and red lipstick, the man on the left is wearing
A bottle of Windhoek beer next to a sandwich with lettuce in a green box labeled 'PANTRI' on a pink and white table