Windhoek at DStv Delicious Festival

Under Air Agency, I developed the creative concept for Windhoek Beer SA’s festival presence at DStv Delicious Festival, centred on a simple idea: give people a warm, “come in and stay a while” breakaway from the chaos, and make it feel unmistakably Windhoek.

The concept positioned the activation as the Windhoek Home, a welcoming space built around authenticity, community, and the brand’s #100Real ethos. Key elements included a homely kitchen moment featuring a curated culinary collaboration, plus a “family portrait” mechanic where guests could add their photo to a Windhoek Family Tree, turning a festival touchpoint into a shared ritual.

I led the creative direction, shaping the narrative, spatial intent, and experience pillars that guided the activation from first idea through to the final experience.

Client: Air Agency (Windhoek)
Role: Creative Lead

Interior of a modern cafe with a decorative wooden and black slatted shelf, gold decorative letters and a potted plant with long green leaves.
Indoor lounge with white sofas, decorative pillows, a round coffee table, potted plants, and a large black tree-like structure with hanging golden accents, under a curved ceiling.
Two people standing in a modern kitchen with black tiled walls, a wooden shelf with plants, and a sign that reads 'Windhoek Kitchen'. They are smiling, and there are knives on a block, a metal mixing bowl, and various ingredients on the counter.
A wooden display with compartments, featuring the words 'BARLEY. HOPS. WATER. NOTHING ELSE.' in white and gold letters, and the word 'Windhoek' written multiple times. There are also round black and gold labels.
A decorative photo display featuring several printed photos of diverse people, hanging on a black and yellow themed background with gold-colored letters spelling 'W' and 'U'.
Modern kitchen with black subway tile backsplash, wooden shelves, and branded signage for Windhoek Kitchen. Features a black marble countertop, white decorative bottles, and kitchen utensils.