I was Creative and Project Lead for Hennessy at Back to the City 2024, where the brand came in as headline partner at the intersection of hip-hop, fashion, and street sport.

The centrepiece was a huge VIP hospitality environment, designed to feel premium without losing the grit and pace of the festival. I shaped the guest journey and spatial flow, building a space that could handle volume while still feeling considered, from arrival and access through to service, sightlines, and the rhythm of the night. The experience was supported by crafted cocktail moments and interactive energy.

Beyond VIP, Hennessy also had a presence in the wider festival environment, supporting guest experiences and service moments across the site.