PEACHY DINE BAR

Peachy was an award-winning bar and restaurant that opened in December 2020, and I led the creative and project direction to build the brand identity and marketing strategy from the ground up.

The goal was to create something that felt sophisticated but never stiff, a place that delivered nostalgia, delight, and a little bit of whimsy without tipping into theme-restaurant territory. Working with Heartspace Design, Chef Jess Doveton and Roxy Silverwood, I shaped a world where every detail was considered, from the tone of voice and visual identity through to the way the space revealed itself, with “on holiday” energy and playful, Instagrammable touchpoints that guests naturally wanted to share.

The CI leaned into a retro visual language that disrupted the usual hospitality look, and the space went on to earn global recognition, becoming a sought-after location for multiple high-profile shoots. It gained a loyal crowd early on and became a proper repeat-visit spot.

Role: Creative and Project Lead

Colorful collage of various stickers and signs promoting Peachy, a bar and eatery located at 44 Stanley Avenue, featuring phrases like 'Peachy is all about delight', 'Retro and fun music vibes', 'Shashing food and delish cocktails', and hashtags #WeA
Group of five people socializing in a colorful, modern living room with abstract wall art and hanging lamps.
Two people sitting on a colorful couch, smiling and looking at their phones. They are surrounded by glasses of drinks and pillows, in a room with a vibrant, pastel-colored wall.
Three women sitting at a table outdoors, engaged in conversation, with drinks and a handbag on the table, surrounded by colorful chairs and lush greenery.
Indoor restaurant or café with a plant in a white pot on the foreground table, reserved sign with the name 'Dawsee', blurred background of people dining, colorful geometric and striped wall design, hanging lamps, and a fireplace with decorations.
Colorful fireplace with a mosaic border, decorated with three vases and a framed artwork of a cat with a human body, wearing a coat and standing in a forest.
Three women on an outdoor patio, taking selfies and smiling, surrounded by tables, chairs, and plants.
Colorful interior of a cafe or lounge with eclectic furniture, patterned pillows, a fireplace, colorful wall art, hanging woven lamps, and a disco ball.
Outdoor patio of a cafe or restaurant with colorful chairs and cushions, potted plants, and string lights, featuring a building with large glass windows in the background.
Cozy sitting area with vintage pink armchairs facing a round wooden coffee table, a pink and grey patterned sectional sofa with multiple pillows, and a colorful wall mural with geometric shapes, all by a large window with grid panes.
Group of people singing, dancing, and enjoying a lively moment at a party with musical instruments nearby.
Three people smiling and enjoying a moment together at an outdoor gathering, with one seated on a purple stool and two standing beside her, under string lights and trees.
Six mini burgers with various toppings, including an egg, fried chicken, beef patty, and veggie, arranged on white paper with a patterned background.
Two tropical cocktails or drinks with orange slices on a black and white striped table in an outdoor setting.