PUMA x COCA COLA

I was brought in to localise the PUMA x Coca-Cola collaboration campaign for the African market, turning a global release into something that felt immediate and culturally on-point locally, without losing the polish.

With a short runway, we shot the campaign in Johannesburg in a single day, moving fast and making every setup count. Working with Blxckie, I led the creative direction across a full suite of deliverables, including stills, reels, a hero film, and BTS, alongside in-store assets for nationwide rollout. The production was delivered in collaboration with Mustard Productions, with production design by Kim Banks, which gave the world a proper “drop day” finish rather than a generic campaign look.

The launch mostly sold out within hours, and the content was carried on Coca-Cola’s official social channels, giving the work a proper global stage.

Client: PUMA South Africa
Creative Director: Matt & Kim Suttner
Studio Manager: Kim Suttner
Art Director: Kim Suttner

Two friends talking outside Khan's Supermarket, standing in front of the store entrance. The woman is wearing a gray t-shirt and shorts, and the man is in a white t-shirt and black shorts. They are smiling and sharing a moment of laughter. The store
Young woman standing in front of a grocery store entrance, wearing a gray t-shirt and shorts, with red and white sneakers, white socks, and a casual pose.
A young girl sitting cross-legged on a red crate in a produce store, making peace signs with both hands near her eyes. She is wearing a black sweatshirt, light blue shorts, white socks, and red sneakers, with bananas, oranges, and tomatoes around her
A young man is squatting in front of a fruit and vegetable stand, smiling, wearing a white t-shirt, black shorts, white sneakers with red accents, and white socks, with produce and packaged goods in the background.