PUMA PLAYER’S LOUNGE

I was Creative Director on PUMA Player’s Lounge, leading the concept and content approach to make the release feel genuinely iconic, not just “another drop”.

The centrepiece was the setting. We shot at Johannesburg’s Rand Club, using its scale, texture, and old-world weight as a deliberate contrast to a modern PUMA launch. I built the creative around that tension and anchored it with Doc Khumalo and Teko Modise, keeping the focus on presence, heritage, and status rather than hype.

We captured the content with a tight crew and a punchy plan, and let the location do a lot of the talking. And yes, we flew a drone through those hallowed halls, so if anyone at the Rand Club regretted saying yes once they heard it, I’d understand.

Client: PUMA South Africa
Creative Director: Matt Suttner
Studio Manager: Kim Suttner
Production Manager: Kim Suttner

A man with a shaved head and wearing an orange sweater with white and brown geometric patterns, lounging with his feet up on a table in a bar or game room. In the background, a woman in a green jacket is playing pool. The room is decorated with anima
A man sitting on a grand red-carpeted staircase with ornate gold and blue patterns, in a historic building with stained glass windows behind him, wearing an orange sweater, white sneakers, and white socks with black stripes.
Two men talking near a pool table in a room with plaques on the wall and a statue. The man on the left wears a green tracksuit and holds a pool cue. The man on the right, sitting on the pool table's edge, wears an orange patterned sweater, black pant
Two men are sitting and conversing in an elegant, vintage-style room with large green columns, red lamps, and a patterned red carpet. One man is wearing a patterned sweater, black pants, and white sneakers, while the other is dressed in a green track
Man wearing a green Puma tracksuit and white sunglasses, standing against a green scaled-patterned wall.
Two men standing on a red patterned carpet in front of a green textured wall inside a building with ornate black iron railing and a balcony above. The man on the left is leaning against a staircase railing, wearing a colorful sweater, black pants, an
A man sitting on a red leather chair in a luxurious room with wooden furniture, green columns, and red lamps in the background, wearing an orange and white patterned sweater, black pants, white Puma sneakers, and striped Puma socks.
An antique black clock with gold Roman numerals and decorative reliefs on either side sits on a wooden surface. Two beige and white sneakers are placed on top of and beside the clock.
A man dressed in a green Puma tracksuit with white and green sneakers, sitting on a decorative red carpeted staircase inside a stylish, vintage interior with ornate black railings and red lamps.