AD MAN - CREATIVE DIRECTOR - MARKETER - CREATIVE STRATEGIST - LET'S GET YOU THAT GEN Z MONEY - PROJECT MANAGER - PRODUCER - SPENDS A LOT OF TIME ON TIK TOK -

A man with glasses and a beard, wearing a gray t-shirt, has arms crossed and looks at the camera against a black background.

Every brand needs a middle aged white guy, looking cool with his arms folded, let me be your middle aged white guy.

Storytelling for your brand, project or business is more complicated than ever before. Smaller budgets, bigger expectations, confusing trends, “I’ll just do it in Canva”, all while the robots are taking over? One-size-fits-all doesn’t fit anymore, yet traditional ad agencies still push cookie-cutter solutions for eye-watering fees. My name is Matt and I’m here to help. I have two decades’ experience working with the best brands in the world, now I’m flying solo. Work with me and we can cut through the noise together, or if you want to make a noise, I can help you amplify it. I’ll bring my network of freelancers, artists, and renegades, so I can offer a boutique agency solution without the bloat. I have plenty of case studies below, check them out!

A digital display with an announcement: '2026 Takeoff January Offer Up to 3 Days Pitch Project Plan or Strategy'.

I’ve got immediate availability in January for a tight 3-day burst: pitch deck, project plan, or strategy that turns a messy brief into something you can actually present, or kick into the next phase. January 3 day offer is available. Let’s talk.

SELECTED WORK

EXPERIENCE

“Agile, innovative and impactful – that’s how I would best describe the work Matt and his team delivered for Diageo. Sly Group took the brief supplied and delivered content that kept the global brand assets intact but brought out the local culture in an authentic and engaging manner. I am particularly impressed with their approach to vertical content. Although still in its infancy in our local market, Sly Group delivered world-class content in a live event environment – impressive.

I would recommend Sly Group for all your creative digital needs especially in a live event scenario.”

Deshnie Govender
Digital Manager
Diageo South Africa

A young woman with medium-length dark hair, smiling, wearing a denim jacket and a black necklace against a white background.

“PUMA has worked with Sly Media on a variety of projects and initiatives over the past 10 years or so. They understand youth, they understand the culture and in particular the understand the markets in which we as a Brand play in. They have a deep set of connections and contacts which allows them to deliver campaigns and activities on time and with impact. They have never dropped the ball or misfired or let us down – they treat the Brand as their own and this is why they stand out as a professional partner in this space.”

Brett Bellinger
Marketing Director
PUMA South Africa